Wednesday, October 04, 2006


They’re Not Just Yellow Rubber Anymore

Kendra Scott Design Creates 10th Anniversary Limited Edition Livestrong Band Benefiting the Lance Armstrong Foundation: 18K gold cuffs with a yellow diamond to retail for $10,296.

New YorkKendra Scott Design is commemorating the 10th anniversary of the day Lance Armstrong was diagnosed with cancer and declared himself a survivor-Oct.2, 1996- by designing a new fine jewelry wristband. Based on the popular LIVESTRONG yellow wristband, the limited-edition wristband was created by Kendra Scott Design with the goal of raising millions of dollars to support the Lance Armstrong Foundation (LAF).

Kendra Scott, founder and president of Kendra Scott Design, a jewelry design company based in Austin, Texas, is undertaking this effort to honor the memory of her stepfather, Robert Ricks III, who lost his battle with cancer one year and a day before Lance Armstrong began his own fight against the disease.

The limited-edition band, crafter in either 18K white or yellow gold, is engraved with the LIVESTRONG brand featuring a yellow diamond set in the “O” and highlighted with subtle beveled edge detailing. The men’s band is a cuff designed to slip easily on the wrist, while the women’s band is an oval-shaped bangle with a clasp. Both versions are inscribed inside with the LAF’s slogan, “Unity is Strength.” As there will be only 10,296 total produced, each cuff and bangle will also be numbered and comes with a custom designed black obsidian display base with glass cover nestled in yellow satin inside a beautiful gift box wrapped with ribbon.

“I wanted to use my skills and the resources of my company to help people whose lives have been touched by cancer,” said Scott. “And I can think of no better way to keep the memory of my stepfather alive.” Scott added, “I have great admiration for Lance Armstrong and the Lance Armstrong Foundation for all the support they provide to cancer survivors and their efforts in the fight against cancer.”

“We are proud that Kendra chose the LAF as the beneficiary of her efforts to honor both her stepfather and the 10 million Americans living with cancer,” said Mitch Stoller, president and CEO of the Lance Armstrong Foundation.

The band will retail for $10,296, with a significant portion of the purchase price going directly to the LAF. The bands will be available as special order items at selected retailers. A new website, 10296.com, is currently under construction and will offer online ordering.