Wednesday, February 13, 2008

The Latest from red earth

Red earth Eye Perfection Concealer
Hide imperfections around the eye area with red earth’s newest secret agent, Eye Perfection Concealer. Joining red earth’s core collection of products available year-round, Eye Perfection Concealer works double duty to mask dark under-eye circles while it minimizes fine lines and pores around the eye area. Late nights, dehydration and stress can all lead to raccoon-like dark circles that range from blue to purple in color, as well as encourage and enhance the signs of aging. Available in three shades, Cream for light skin tone, Rosy Beige for medium skin tone and Sand for dark skin tone, the long-lasting, light-weight fluid formulation blends easily to create flawless, even skin tone around the eyes.
Eye Perfection Concealer is also formulated with red earth’s signature hydrating complex which encourages the skins’ water-binding capability to lock in moisture around the thinner-skinned eye area, as well as fermented Black Tea to minimize pores, crinkles and fine lines. Perfect eyes are just one touch away with Eye Perfection Concealer’s fine tip applicator. For expert application with the ease of a makeup artist, Eye Perfection Concealer also includes a step-by-step instruction booklet. Dia Foley, Creative Director-North America advises, “Always apply a concealer that is one shade lighter than your skin tone on top of foundation and before you add powder—this will ensure that the concealer does not wipe off. red earth’s Eye Perfection Concealer will be available exclusively at Ulta nationwide and at beginning March 2008 for a retail price of $15.00.
Red earth Lip Collection
red earth introduces a new collection of glosses and pencils designed to instantly plump up the volume on your pout: Lip Wonder Plumping Collection. Formulated with a non-invasive Microsphere technology that is based on dehydrated sponge-like fillers that draw in moisture and expand, Lip Wonder will give lips a fuller, line-free and more youthful appearance while providing glossy color and shine. Prime and define lips with High Shine Lip Plumping Pencil, a multi-purpose pencil that plumps lips while it contours, prevents bleeding and feathering from lipstick, and provides a base for lip gloss. Easily blend-able with a light texture, the formulation includes moisture-locking natural Hydrolyzed Wheat Proteins, which encourage lips to plump, along with conditioning and hydrating Soybean Oil and Aloe Extract. Available in four universal shades, Candy Love (pink), Sweet Port (red), Fizzy Apricot (Peach) and Creamy Caramel (beige), lips will get the full treatment. With a wave of a wand, High Shine Lip Plumping Gloss works its magic to deliver soft, full and plump lips with ultra-glossy, gorgeous sheer color coverage. Formulated with lip-plumping Marine Collagen Microspheres, natural moisturizing agents and a flirty vanilla fragrance, this high-shine gloss also creates a 3-D effect for added volume. Lips get the full service with eight sheer, glossy hues including Cherish Me (pink), Jet Set (red), Milky Way (nude pink), Ladies Punch (pink plum), Mystery Rose (nude brown), Peachy Girl (peach), Pure Desire (nude) and Sugar Star (clear).
red earth’s Lip Wonder Plumping Collection will be available exclusively at Ulta nationwide and at beginning March 2008. High Shine Lip Plumping Pencil will be available for $14.00 and High Shine Lip Plumping Gloss for $16.00.