Ah to Be a Celebrity... Among the bevy of gift bags and swag at the Sundance Film Festival was this Elwood Suitcase (with a compartment for a snowboard), which was filled with an Elwood hat, 575 Jeans, 2 B Free Hoodie, Steve Madden (Chewbaka) Boots, Landes Daily Sweatshirt. Retail value: more than $600.