Monday, January 24, 2005

Valentines, Liars and Smelling Good

Get Bejeweled by Susan Fixel: The celebs (like Britney Spears, Jessica Alba, Rene Rousso, Hilary Duff, Sheryl Crow, Elizabeth Rohm, Dolly Parton, Courtney Cox-Arquette and more) do. Fixel, 50, started designing from her home (inspired by a way to transfer the sparkly prettiness of Chopard jeweled watches into clothing).

Her signature tank tops can be ladened with pop-culture tattoo art designs enhanced with Swarovski crystals. ''It's like wearing jewelry,'' she has said of her clothing. ''All my clothes are about looking good and feeling good,'' she explains. ``And they all make you feel great when you put them on.''

The limited-designs are created for only a few weeks, before new ones are introduced. Bejeweled is sold anywhere from small boutiques to Saks Fifth Avenue and is popular internationally.

In 1979, acting as the line’s designer, she and her husband founded the Miami-based Softouch. After the couple sold the business, she continued design consulting for fitness wear.

Her initial Bejeweled designs were done by her own hand. She’s expanded into having a staff now, but the clothing’s still handmade. Oh, and very hot.

For Your Valentine: Bejeweled offers some very Valentine's-appropriate jeweled shirts and tanks (only two designs are shown here on BeansTalk). Remember, these styles are available for a short-time only. Posted by Hello