Country Inspired, City Dwelling: Farmer Industry Jeans

As with lipsticks, handbags, and sunglasses, BeansTalk contends you can never have too many pairs of jeans.

BeansTalk is particularly thrilled with fit and fashion statement we make in our new Farmer Industry Jeans.

The El Toro is notable for its twisted inseam, contoured fit, midback and low front, gingham tab detail, contrast stitching, seamed fly-front, and American 1% flex denim. BeansTalk would feel comfortable wearing these to a tractor pull or a hip LA restaurant. Your choice.

Actor Tim Daly (Wings, The Sopranos), who stars on the much-buzzed about new ABC fall series The Nine (Wednesdays, 10 p.m. -- about a group of strangers held hostage for 52 hours after a botched robbery -- stopped by the Farmer Industry Jean booth, as BeansTalk did, at Showtime’s Emmy Gift House and chose a pair that suited him.

BeansTalk didn’t get to meet designer and owner Paul Lang but photographic evidence demonstrates he was handing them out himself at one point. Other celebs who were gifted include: Thekla Reuten (Sleeper Cell), Kevin Alejandro (Sleeper Cell), Malin Ackerman, and Adam Gaynor (Matchbox 20).

These denims definitely do not have that mass-produced look or feel, but rather a personalized and casual signature look. We think we look quite fetching in them. You can too. We nosed around the web and found them at www.revolveclothing.com
--BeansTalk Associate Editor Andrea Goodwin


Women’s Wear Daily reported this summer:

Farmer

This Los Angeles-based denim company specializes in premium denim bottoms for a core customer base of 18- to 45-year-old women. The Farmer label concentrates on "the cultivation of denim," said chief executive officer and designer Peter Lang, adding that "denim is life's necessity, a medium for personal style, not fashion."

Jeans styles showcase modern lines and vintage treatments in traditional indigo denim for rugged and timeless silhouettes. Bottoms "aremeant to look old and naturally worn," said Lang, who achieves this look through light hand-sanding techniques and short stone runs. Two styles expected to be popular this season are the Clash "indie slim,"which comes in a skinny-leg silhouette, and the Glory, a contoured slim cut. Wholesale prices range from $90 to $125.

Now entering its third year, Farmer has acquired 150 better specialty store accounts, including Twist in Naperville, Ill., and E StreetDenim in Highland Park, Ill. Volume for 2007 is projected at $2 million, according to Lang.

Images: Sleeper Cel star Thekla Reuten with Farmer Jeans designer/owner of Peter Lang. Taken at the Showtime Emmy Suites. Actor Tim Daly and his new Farmer Jeans