ghd celebrates pink power in 2006
This September, ghd kicks off its “power of pink” campaign with a limited-edition original ceramic styling iron in one of the season’s brightest colors -- sizzling hot-pink! – along with an exclusively-designed, super-stylish heat-resistant wrap.
The strong hot-pink look has been introduced to complement the “power of pink” campaign designed to highlight the strength of women through a disease that touches all women, in some shape or form, and remove all preconceptions that breast cancer leaves women powerless.
ghd has chosen Young Survival Coalition (YSC) as their charity of choice to align with due to the enormous amount of women under 40 who have been touched by breast cancer. Young Survival Coalition (YSC) (www.youngsurvival.org) is the only international non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer. In support of , Young Survival Coalition (YSC), ghd is donating $15 per styling iron sold through the end of October, 2006. The pink iron retails for $215
To further support its commitment to this cause, ghd will also launch its first-ever national “power of pink” day on October 14th, 2006 when salons and consumer alike will be urged to stand behind the “power of pink” and act with a social conscious towards the battle against breast cancer. ghd-approved salons across the nation will be hosting “power of pink” events, including parties, cut-a-thons, curl-a-thons, and more to support the YSC.
For this year’s inaugural “power of pink” campaign, ghd has aligned with Leah Wood, musician/model and daughter of the legendary Ronnie Wood of the Rolling Stones, and Kimberly Stewart, model and daughter of Rod Stewart, as its Rock Royalty spokeswomen. Both women are strong, beautiful, feminine and support all things girl-power, making them the perfect alliance for ghd’s “power of pink” effort.
Leah Wood says: “I am very excited to be supporting ghd’s ‘power of pink’ campaign this year, and what a reason for doing it! I'm very proud to be involved and I urge women of all ages to support the charity by buying the gorgeous ghd iron, be breast aware and, most of all, be proud of what you are – a beautiful, strong woman.”
ghd ceramic styling irons and hair beauty products are available through approved ghd salons nationwide. Call 877-ghd-angel (443-2643) or visit www.ghdhairusa.com to locate your nearest ghd salon.
