Tuesday, August 28, 2007

Introducing kaplanMD LIP 20
For the softest, plumpest and safest lips around!

There isn’t a girl in the world who is not addicted to lipstick, lip gloss or lip balm. But most lipsticks and lip glosses contain castor oil and petroleum jelly, which direct sunlight to your lips. Since our lips have a thinner layer of skin than any other part of the body, they chap, wrinkle and burn more easily! LIP 20 is the first dermatologist developed lip treatment designed to moisturize, plump, contour and protect – all in one!

LIP 20 is enriched with marine collagen, peptides and antioxidants, including the exclusive kaplanMD Phytogenic Triactive Complex of Soy, Grapeseed and Black Cohosh. LIP 20 is also the first and only lip treatment to use Seabuckthorn Berry extract, a moisturizer 20 times more effective than Vitamin E alone, providing superior hydration and lip softening. In addition, Hyaluronic Acid Filling Spheres are micro-injected into the lips to immediately plump and smooth skin, giving you softer, fuller and more luscious lips. Finally, a broad spectrum UVA & UVB SPF 20 protects your lips from the damaging effects of the sun. Unlike some lip treatments that take days or even weeks to see results, the results of Lip 20 are immediate and long-lasting. LIP 20 is also guaranteed not to burn, sting or cause redness.

“I wanted to recommend a natural product to patients that not only moisturizes and protects from the sun, but also fights aging. LIP 20 is the first true anti-aging treatment for the lips and because it is an all-in-one product, it is a convenient, easy to use treatment for both men and women!” says Dr. Stuart H. Kaplan, creator of LIP 20.

kaplanMD LIP 20 Key Ingredients:

*LIP20 contains no parabens, castor oil or petroleum jelly*

Phytogenic Triactive Complex – An exclusive blend of Soy Isoflavones that firms and plumps skin. Grapeseed extract, a powerful antioxidant that combats free-radicals and exotic Black Cohosh, helps correct imbalances in the skin.

Seabuckthorn Berry Extract – This all natural ingredient is known for its nourishing, revitalizing and restorative properties on the lips. The high content of fat soluble vitamins, along with essential fatty acids (EFA’s) and phytosterols provide unparalleled moisturization and skin repair. It is clinically proven to be 20 times more moisturizing than Vitamin E alone.

Aloe Vera – Aloe Vera contains eight essential amino acids, as well as Vitamins A, B1, B2, B6, B12, C and E. Well known for its anti-inflammatory, wound healing and bacteria fighting properties, Aloe Vera restores skin tissues while softening the skin.

C10-30 Esters – A skin conditioning, reparative and moisturizing agent that is similar in structure to lipids found in the skin, and clinically proven to penetrate the stratum corneum. Its biocompatibility and complex composition makes it an exceptional natural emollient to help repair dry, chapped lips while providing an all natural high gloss shine.

Maxi-Lip – A patented tri-peptide that restructures the connective tissue by stimulating the synthesis of collagen and glycosaminoglycans. This provides remarkable moisturizing properties that affect the volume and outline of the lips, providing visible and immediate lip plumping.

Hyaluronic Acid Filling Spheres – Comprised of hyaluronic acid filling spheres (the active ingredient in fillers such as Restylane and Juvederm) and marine collagen, it functions to immediately smooth out wrinkles. Formulated for greater cutaneous absorption, these spheres are “micro-injected” into the tissue where they swell up with water. As they increase in volume, they immediately smooth and plump the skin, minimizing the appearance of fine lines and wrinkles.

Key fruits and botanicals found in kaplanMD LIP 20:

Soy, Grapeseed and Black Cohosh, Seabuckthorn Berry Extract, Aloe Vera, C10-30 Esters, Beeswax, Candellila Wax, Vitamin A, Hyaluronic Acid Filling Spheres, Marine Collagen

Celebrity fans of Dr. Kaplan and the kaplanMD brand include Kate Beckinsale, Sienna Miller, Minnie Driver, Anne Heche, Kristin Davis, Aisha Tyler, Goldie Hawn, Julie Louis Dreyfus and many more!

LIP 20 retails for $30.00 and is available at Studio at Fred Segal and online at http://www.kaplanmd.com/.