Friday, August 24, 2007

Rocker Gear
Are You ready for a New Sensation?
Lyric Culture, a premium rock n’ roll lifestyle brand, announces five new styles based on the music of legendary Australian rock group INXS. The collection will include designs inspired by hit songs such as I Need You Tonight, Suicide Blonde, Devil Inside, Disappear and Beautiful Girl on men’s and women’s tees ($90) and women’s tanks ($70). Gritty and dark in style, the designs capture the intense and often controversial nature of the lyrics of Andrew Fariss and the late Michael Hutchence. Scheduled to hit stores in time for the holidays (late November), the shirts are What You Need for the rock lover in your life.

“INXS exploded onto the scene in the late 80s and became one of the most famous bands in the world with multi-platinum selling albums and ground-breaking songs,” said Hanna Rochelle Schmieder, President of Lyric Culture. “Their hard driving music peppered with social consciousness continues to resonate today and gained a new generation of fans through the hit CBS TV series, Rock Star. We are honored to use their lyrics as creative inspiration for this mini collection,” she continued.

Lyric Culture is available at high-end boutiques and department stores such as Saks Fifth Avenue and Lisa Kline, as well as their own website The Fall 2007 debut collection (Lyric Culture: Revolution) is dedicated to the music from the late 60s through the early 70s, featuring the lyrics to The Beatles, Janis Joplin, Marvin Gaye, David Bowie, Cher and more. Celebrity fans include Kelly Clarkson, Rihanna, Sheryl Crow, Molly Sims, Hilary Duff and Brooke Burke.

About: Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)! Visit