Tuesday, March 04, 2008
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Kenneth Cole's AWARENESS Blog
THE KENNETH COLE BLOG, www.kennethcoleblog.com. Created to raise awareness and stir public debate and action, the blog will provide a unique two-way communication platform between the Kenneth Cole New York brand and the public.
THE KENNETH COLE BLOG will focus on four core topics of interest: Social Rights, Hard Times (poverty & homelessness), Political Landscape, and Well-being (health & the environment). The CLOTHES MINDEDNESS section is comprised of a weekly contribution from Kenneth Cole. In addition to Kenneth’s weekly blog, the site will present timely articles and up-to-the-minute commentary from a range of prominent voices in media, arts, entertainment, business, and philanthropic organizations. Contributors include singer KT Tunstall, Paper Magazine founder David Hershkovits, and Good Magazine founder Ben Goldhirsh. Some of Kenneth Cole’s celebrity friends including NY Giants Michael Strahan, Alan Cumming, Stanley Tucci, Alan Dershowitz, Natasha Richardson, Mario Cantone, Kathy Griffin, and Joey Pantoliano will also be contributing about the social causes they are actively involved with. Readers and visitors to the blog will be encouraged to participate in ongoing dialogue with the contributors around the issues and topics presented and invited to share their thoughts and ideas on how we as a society can work to create a better world.
“From the company's earliest days, social activism has fueled our philosophy that, "what we stand for is even more important than what we stand in.” Twenty five years later, we continue to use our resources to provoke thought about various, but always relevant, issues,” says Kenneth Cole. “THE KENNETH COLE BLOG is the perfect forum to encourage more of a dialog and expand discussion on the important issues of our time.”
In addition to the articles and commentary, the blog will showcase an inspiring collection of photographs based on the four core pillars that will change how we view the world. Within each image, the photographers will share personal accounts and details about the photo.
THE KENNETH COLE BLOG will be promoted through a variety of regional and national media platforms, including taxi-tops, street powerwashing, wildposters, and banners on numerous websites and blogs. The content of each post and comment will represent the views of the author and will not necessarily reflect the views of THE KENNETH COLE BLOG or of Kenneth Cole New York. THE KENNETH COLE BLOG was conceived, produced and maintained by award-winning digital brand strategy and marketing agency electricArtists, Inc. electricArtists has developed other successful online projects for American Express, Starwood Hotels and others. The software being used is to create and run the blog is the Movable Type 4: Community Solution by SixApart.
About Kenneth Cole Productions, Inc.
Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, and accessories under the registered trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and TRIBECA as well as footwear under the proprietary trademarks GENTLE SOULS and LE TIGRE and under the licensed trademark BONGO. The company has also granted a wide variety of third party licenses for the production of men’s, women’s and children’s apparel, as well as fragrances, timepieces, eyewear, and several other accessory categories. The company’s products are distributed through department stores, better specialty stores, and company-owned retail stores as well as direct to consumer catalogs and e-commerce. Further information can be found at http://www.kennethcole.com .
Posted by News 24/5 at 12:28 AM