Wednesday, March 26, 2008

Sparkling Water Gets Literal

And expensive. Savvy suitors always lay the table with non-alcoholic drink options, and the smartest will up the ante this year with Bling H20, award-winning spring water that comes in a bottle hand-decorated with pink or black Swarovski crystals (among others colors).

Bling H2O was developed by Kevin G. Boyd, a Hollywood writer-producer. Working on various studio lots, Boyd thought you could tell a lot about a person by the bottled water they carried.

To Boyd, it seemed as if people in Hollywood flaunted their bottled water like it was part of their presentation (BeansTalk note: we drink tap; if we do have bottled water, it's Kirkland, from Costco).

Whether bottles sported a cool shape or came from an exotic island, Boyd believed that none truly made a defining statement.

He says that BlingH2O is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to athletes and actors (ie. the folks with money), Bling H2O is expanding availability. Bling H2O was featured at celebrity events including the MTV Video Music Awards and the Emmys. Bling H2O is pop-culture in a bottle. But it's not for everyone, just those that Bling. $40-$55