Thursday, November 30, 2006

Perfect Pearls

Pearls of Joy is an online luxury pearl retailer based in Los Angeles. The site launched in 2000 and offers one of the largest selections of pearl jewelry in the online world. The company has rapidly become the first choice for customers looking for exceptional value and luxury pearls.

The company grew from a small E-Bay based business, to a large international company with global customers. Year after year, the company experiences substantial growth which allows them to broaden the selection.

Because they are buying directly from pearl farmers around the world, the company is able to purchase the finest pearls at lower prices than other retailers. Pearls of Joy is able to sell items for less than 85 percent than traditional brick and mortar establishments.

Education: Customers visit Pearls of Joy to educate themselves about pearls and about what to look for when buying cultured pearls.

Convenience: Shopping is available anytime, day or night. Orders are processed the same day and can be delivered within 24 hours.

Prices: The prices at Pearls of Joy are significantly less than what is found in leading retail stores, typically by 80-90 percent because they purchase pearls directly from the pearl farms.

Secure: Shopping online can be safer than shopping at the mall. The company uses the same security protocols and technology, as large online retail sites.

Customization: Consumers can request an original work of jewelry for customers that wish to commission a custom piece.

Environmentally and Socially Responsible: Pearls are a sustainable aquaculture crop, unlike gemstones that use traditional mining methods, often at the expense of the land and the people who live there.

Kevin Canning, 26, founder of Pearls of Joy, a million dollar online venture, has been dubbed the Prince of Pearls by his in the pearl industry. Due to low price points and high quality, Pearls of Joy has become one of the leading outlets to purchase pearls. “We buy directly from pearl farms so we can cut down on the sale prices, which are great for consumers.” Canning received a degree in New Media Design from the Computer Master School of Technology. He has used his web designing expertise to create the easy to browse website which now receives over 500,000 hits a week.

Canning’s knowledge of pearls is derived from the GIA where he is a graduate of Pearls and Pearl Grading courses. Along with his credentials, Canning has his very own library of rare pearl related books. “I enjoy learning new things every day. With my collection of books I am always reading up on something new and fascinating that relates to my industry,” says Canning who is also a co-founder of “The Pearl Guide,” the largest collection of pearl information available.

Pearls of Joy

Price samples: Freshwater Pearl Bracelet $105.00
Lavender Freshwater Pearl Earrings $40.50
Tahitian Pearl Earrings $368.10
Multicolored Freshwater Pearl Necklace $145.00

(In Photo above -- we love this: From their site….Unisex Tahitian pearl bracelet. The pearls used are AA+ quality baroque Tahitian pearls ranging in size from 9.0mm - 11.0mm and we finish the bracelet with a trendy sterling silver toggle clasp. Although this piece was designed originally for men, in the 7.5'' it also looks great on women. Like all of our bracelets this piece is knotted between each pearl for safety and strung with only the finest twin silk. When you buy these elegant pearls, you will receive a free jewelry box, a 3rd party appraisal, a certificate of authenticity and of course our "no questions asked" 90 day return policy. These originally retailed for $1750, sells it for $350.)