Thursday, July 19, 2007

Ceramide Plump Perfect Lipstick

It’s lip plumping, voluptuous, color rich and long lasting. Elizabeth Arden’s Ceramide Plump Perfect Lipstick takes lips into a high volume new dimension.

Ceramide Plump Perfect Lipstick glides on to deliver lush, full coverage color that feels velvety smooth and has remarkable staying power. “Women are going to back to wanting fuller, more voluptuous lips and Ceramide Plump Perfect Lipstick delivers just that,” explains Elizabeth Park, Executive Vice President Global Marketing and General Manager Elizabeth Arden US. “Its rich, creamy formula gives every woman the perfect pout!”

Mady Flynn, Director of Color Research and Development at Elizabeth Arden explains, “Achieving both moisturizing, intense color and long wear is the gold standard in a lipstick. This formula combines lip plumping and moisturizing benefits in a gel structure that releases a lot of color. And it has an incredibly light, soft touch on the lips when you apply it.”

The Ceramide Plump Perfect Lipstick line introduces a new global shade range that includes both cream and shimmery colors. Whether it’s a soft, sun-infused coral a luscious pink or a full-throttle red, every shade is voluptuous, rich and memorable.

Available in: Brick, Currant, Ginger, Spice, Praline, Cinnamon, Clove, Blush, Petal, Rose, Fig, Cassis, and Bare
12 oz./3.5 g 21.50