Friday, July 20, 2007

True Unveils New Color Collection for the Fall Season

For Fall 2007, BeansTalk has learned that True Cosmetics will introduce10 new rich and deep hues to its color palette. We were already big fans of the True skin care line, especially the idebenone anti-aging products, and were eager to check out their always-luxurious fall cosmetics line. Inspired and named after the exotic beauty found in nature, we found that these sophisticated shades for the eyes, cheeks and lips will help women transition their look for the crisp autumn days ahead.

True’s eye shadows are pigment rich and finely milled pigments in four distinct and desirable textures— natural, matte, shimmer and expressive. The palette ranges from elegant neutrals to modern expression. The new eye shadow shades are: Rosewood, African Violet, Wenge, Phalaenopsis, and Jasper. What we love about them is the possibility of combining one, two or three shades at a time. We recommend, for example, applying Rosewood to the entire lid, and accenting the crease line with the darker Wenge. As always, applying the very light Phalaenopsis near the brow will open your eyes up. (Who needs the plastic surgeon?) Retail $18.00

True’s powder blushes in Tender Pink and Soft Plum are designed to capture the natural blush of youthful healthy skin. Alas, this staffer’s eight-year-old daughter has the prettiest example! The cream blushes create the sheer illusion of a natural glow from within. BeansTalk loves to carry a cream blush in our purse as we often haven’t the room for various brushes in our bag. Castor seed oil comforts delicate skin while Vitamin E has antioxidant ability to condition and protect skin. Each blush can be worn alone or together for increased wear ability. Retail $20.00
For the powder blush devotee: “inspired by the evocation of emotions” powder blushes - Blissful and Rapturous. Retail $18

And we must mention the pure lip color Empress. True Pure Lip Colors are rich, creamy, full-coverage shades with moisturizing, protective and line-reduction benefits to lips. Vitamin A and Caffeine stimulate circulation to increase fullness and decrease fine lines while exotic orchid extract complex protects with super antioxidant powers.

Alphonse Wiebelt, Co-Founder of True and creator of the new colors stated, “committed to growing the brand to capture an even wider audience, we created shades to compliment our existing pallet that will adapt to the ever evolving trends.”
The new colors will be available September 15th at all participating True locations.

True unites luxury well-being and dermatological efficacy in performance skin care, cosmetics and professional treatments. The targeted skin care line is sold in six collections addressing specific and changing skin care needs, completed with the essential daily products. The entire brand consists of 205 skus and product categories that include skin care, professional and cosmetics. Prices range from $12 - $120. True is sold exclusively through high-end salon and spas and is currently available in over 400 doors including Nob Hill Spa in San Francisco, Lodge at Torrey Pines in La Jolla, Sanctuary at Camelback Mountain in Scottsdale, St. Regis Monarch Beach Resort and Spa in Dana Point, La Costa Resort and Spa in Carlsbad, Marriot Doral Golf Resort and Spa in Miami, Hotel ZaZa in Dallas, and Valley Ho in Scottsdale.