Madonna, wearing a sling, arrives at the premiere of her husband's, British film director Guy Richie, latest film, Revolver, in Madonna Wants Her MTV
MTV Networks’ program offerings surrounding Warner Bros. Records
MTV, VH1, Logo, MTV Overdrive (overdrive.mtv.com), VH1 Vspot (vpot.vh1.com), LOGOonline.com, MTV.com, VH1.com, *MTV on Virgin Mobile, MTV Hits, VH1 Classic, VH1 Mobile and other content-driven platforms will offer fans the ability to celebrate the music from one of the world’s biggest artists via multiple mediums.
The announcement further solidifies an unprecedented relationship between MTV Networks and Madonna that has spanned more than two decades, and included music videos, interviews, performances and 20 Video Music Awards wins throughout the years, including the coveted Video Vanguard Award recognizing her entire catalog of music videos.
The video for Madonna’s new single “Hung Up,” directed by John Renck, will World Premiere in late October on VH1 with airings the same day on MTV’s TRL, Logo, MTV Hits and VH1 Classic. Additionally, MTV News and VH1 News will be the first outlets to conduct in-depth interviews with the Material Girl around the album's release.
“I Going to Tell You A Secret,” Madonna’s new documentary film, covering her journey on and off stage during her “Re-Invention Tour” will debut on MTV Friday, October 21. 2005 and air on VH1 and Logo the next week. A ten-minute sneak peek of the new documentary will be available on-demand on Vspot, VH1’s broadband entertainment service, beginning yesterday,
“With so many highlights of my career having taken place on MTV and VH1 and then with the addition of their new Logo network, it just made perfect sense to air it for my fans on those outlets,” Madonna says. “It’s not merely that they provide platforms for reaching the widest possible audience, it’s also about sharing a vision. MTV and I have grown up together. We understand and respect each other. Their fans are my fans and vice versa. Simply put: they get it.”
The video’s premiere and presentation of her documentary film complement an extensive multi-platform celebration of Madonna’s new studio album, which also includes exclusive on-line content, audio streams, on-demand broadband access and the first master ring tone off her upcoming release. The exclusive programming content is expansive and caters to the unique demographics serviced by each of the MTV Networks brands.
WIRELESS -- Madonna fans have had first opportunity to purchase the exclusive ring tone for “Hung Up” a full month prior to the singles release. The master tone is available via *MTV on Virgin Mobile, MTV.com or at the VH1 Mobile store on VH1.com. In addition to the ring tone, exclusive and original wireless content will include music videos, interviews and behind-the-scenes clips from Madonna’s appearances on MTV and VH1.
BROADBAND -- Twenty-four hours after the October premiere of “Hung Up,” the video will be available to fans on-demand for an exclusive 48-hour window on broadband video networks MTV Overdrive and VH1’s Vspot. Both Overdrive and Vspot will create original content and programming celebrating the release including on-demand interviews, music videos and a Sneak Peek of “Let Me Tell You A Secret” beginning October 17, 2005.
ONLINE -- Madonna fans can exclusively preview her anticipated new CD when MTV.com’s ‘The Leak,’ VH1.com’s ‘Hear Music First’ and LOGOonline.com’s ‘Out First’ stream all twelve tracks from Confessions On A Dance Floor in their entirety beginning November 8, one full week prior to the album’s November 15 release. LOGOonline.com’s “Out First,” the newest addition to MTV Networks multiplatform outlets, offers the GLBT audience a unique and distinct online space to celebrate music and artists.
