Thursday, September 06, 2007

Great Lash: LA

Maybelline New York will be bringing their mobile Great Lash Mascara Bar (see rendering) to hot spots (in front of Pink’s Hot Dog Stand, Coffee Bean & Tea Leaf on Sunset, Paseo Colorado, 3rd Street Promenade, etc.) around L.A. leading up to the Emmy Awards. The stops will take place on Thursday, Friday and Saturday, Sept. 13-15. The folks at Maybelline have partnered up with celebrity stylist Philip Blochand make-up artist Chuck Hezekiah. They’ll appear at least one of the mobile events for consumers to receive first-hand Emmy’s red-carpet style and make-up tips and how to create an award-winning celebrity look. They’ll also be some very cute Great Lash girls giving out product.