Thursday, October 18, 2007

Foundation 101
Lessons from the Professionals at Make Up For Ever

From the BeansTalk confessional: We just turned forty. There it is. It’s out there.
With that said, we now have to think about foundations that are compatible with skin that has seen a little too much sun, and which is starting to show a few irregularities such as pigment loss and fine lines. Alas…

The good news is that we have a new favorite make up tool that allows us to seemingly “airbrush” away complexion problems and restore our youthful appearance: BeansTalk has recently added the Make Up Forever Face and Body Liquid Make Up to our morning routine. Read on.

Nothing is harder than selecting the correct foundation for your skin. So how can you know which one is right to perfect your complexion? Dany Sanz, creator of Make Up For Ever, breaks down the basics:

Lesson 1: Formula
Depending on your skin type (dry, oily, normal) you’ll want a formula with a texture that will compliment it. Dry skin types should look for hydrating ingredients such as high water content or glycerine. Oily skin types should look for oil free formulas. Mature skin types may want to look for added benefits in their foundation such as firming ingredients or light reflecting properties to make skin appear youthful.

Lesson 2: Coverage
The level of coverage desired from a foundation will point you in a specific direction. Most packaging implies the coverage intended. For flawless skin, sheer coverage will even out overall tone. Skin with more tonal irregularities will benefit from a medium coverage formula. Severe skin conditions, such as breakouts, scars, redness and age spots, will require full coverage.

Lesson 3: Color
Make sure you test product on your skin, as the color in the bottle may be misleading. Be sure to test the shade along the jawline in order to achieve a true match, not on the back of your hands or your arms. Skin tones usually fall into two categories: yellow undertones (think olive-y) or red undertones (think pinky or ruddy). Be sure that your foundation undertones match your skin undertones.

Lesson 4: Finish
The finish of your foundation can vary from matte to natural to dewy. Choose which ever you like best.