Big Sway Jeans feature detailed embroidery on the back pockets and an "S" on the front pocket.

Donating Designers and Beauty Gurus

Los Angeles, CA – SPR, a fashion agency located in Hollywood, announces today that several of their clients are participating in Katrina Relief Fund efforts including: Big Sway, Icon, Jacquelyne Love, Erica Courtney, Audmatic and Steam.

Big Sway, owned by Victoria Vaughn (Vince's sis) and Hugh Hayden, started their company only six months ago with headquarters based in New Orleans. Hayden, a native and resident of the city, managed to salvage some inventory from his damaged distribution center, all of which will be donated. Hayden was in the city when the hurricane hit though he and his family have, like all others in the area, lost everything.

Icon, the luxury shoe and leather goods company, is donating 400 pair of leather driving moccasins in a variety of sizes. The shoes are extremely comfortable and practical. www.iconshoes.com

Jacquelyne Love and husband Mike Love of The Beach Boys, are involved in a large benefit concert and will be making personal donations.

Audmatic’s Audrey Roberts, a newcomer to the world of fashion, is donating a portion of proceeds from her new “Seven Deadly Sins” collection.

Fine Jewelry Designer Erica Courtney has teamed with tennis champion Serena Williams in donating a pair of diamond chandelier earrings, valued at $40,000, that the pro wore during her matches at the US Open. Sony Ericsson WTA is organizing the auction. www.ericacourtney.com

Top hair stylists at Steam, a West Hollywood based hair salon, will be providing hair cuts at a discounted rate of $50 (a value of $150) and conditioning treatments for $20 (regularly $45) on Monday, September 19, 2005. Steam, 314 N. Harper Ave., Los Angeles (323) 966-0024

Each of these individuals and organization has made the commitment to help in any way they can.